Librarians, stereotypes and comunity
DOI:
https://doi.org/10.34096/ics.i15.876Keywords:
Stereotypes, Librarian stereotype, Librarian imageAbstract
The characteristics of the stereotype phenomenon are established
from the perspective of social representations and mass media, interacting with
cognitive theories. In the frame, the construction and validity of stereotypes
are analyzed. The article considers the possibility that the stereotype is the
cause and effect in a feedback process, between the librarian image and the
community that sustains it. Socio-cultural conditions, the evolution of the reading concept and the professionalization, among other aspects, influence the
construction and validity of the librarian stereotype. Other factors are analyzed
taking into account the difficulties for the insertion and development of
professionals in the labor market: the feminization of the activity; the academic
training; the internalization made by the librarians themselves of the stereotype;
the stereotype of the libraries.Downloads
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